Maserati factory tour and showroom tour

An inside look at the Maserati world! Book now

Maserati factory tour and showroom tour | Museums and attractions

Maserati has three plants: Modena (Granturismo and Grancabrio) and Torino: Grugliasco (Ghibli and Quattroporte), Mirafiori (Levante).

This online reservation refers exclusively to visits to Modena plant

Maserati is one of the most fascinating car production companies in Italy with a long history of appeal, tradition and sporting success. It was founded in Bologna by Alfieri Maserati on 1st December 1914 and established as a mechanical workshop named ‘Officine Alfieri Maserati’. In 1926 Maserati was transformed from a workshop, modifying or developing the vehicles of other companies, into a company designing, building and selling its own vehicles. The Maserati brothers adopted the symbol of the Trident, created by the artist of the family, Mario Maserati, and inspired by the famous statue of Neptune in Bologna, and made it the logo thus symbolizing the new company in a single image. At the end of the 1930s, following the acquisition of the company by Adolfo Orsi, a businessman from Modena, Maserati moved to Modena to the current site in Viale Ciro Menotti. Maserati has been part of the Fiat Group – now FCA (Fiat Chrysler Automobiles) – since 2005 and is a prestigious brand in the sector of sports and luxury saloon cars. It is represented in more than 60 countries, where it continues to bear witness to Italian sophistication, elegance and style around the world. Today the factory in Viale Ciro Menotti, Modena, the Maserati Avv. Giovanni Agnelli Plant, inaugurated on 30th January 2013 in Grugliasco and the Mirafiori Plant inaugurated in 2016, are able to guarantee the highest technical and quality standards. A record number of vehicles were sold in 2017 with 51,550 Maseratis.


Factory tours are possible, from Monday to Friday  only by reservation

Tours are not offered during weekends, in public holidays and summer from July 18th to end of August

WHERE:  Maserati Plant - Via Divisione Acqui 17, Modena. The plant is located near Modena old city center and Enzo Ferrari Museum.
The tour lasts approximately one and a half hours and includes a visit to the showroom, the assembly line of the Maserati GranCabrio and GranTurismo and the test and finishing areas. 
Please note that it is not always possible to guarantee a fully active production process during the factory tour since operation schedules are subject to change in accordance with plant requirements and internal activities


The cost is 35 euros per person. 

The tour is free for Maserati customers and for participants to Maserati Master Driving Courses



TOUR LANGUAGE: most of the tour are in English. This information will appear when you select a date  
ACTIVATION OF THE TOUR - MINIMUM NUMBER OF PARTICIPANTS Tours are activated when a minimum of 4 people is reached. At the time of booking, you will need to enter the details of a credit card from which we will debit the payment only if the tour is activated. If we do not reach the minimum number of bookings, we will notify you at least one week before the tour and your credit card will not be charged.   
GUESTS < 18 years old

Factory tour participants must be over 18 years unless Maserati issues special authorization, which has to be requested at least 1 month before the tour. If there are minors in your group, please do not book online, but write to This authorization may be requested only if parents or an authorized family member will accompany the child during the tour. 

Unfortunately school classes with participants under 18 years old are not allowed to attend  Maserati factory tour. In this case it's possible to book a tour to the showroom only. For more info please write to

CANCELLATION POLICIES Cancellation by the client: the tour can be cancelled without incurring cancellation fees up to 10 days before the tour date. Factory tour tickets that had already been paid for will be refunded except for €5 per ticket that will be kept as booking handling fee. For cancellation communicated after this time, a refund of paid tickets will not be possible.  
  Cancellation by Maserati: Maserati reserves the right to change or cancel a factory tour at any time due to overriding in-house reasons, even after this confirmation has been received. You will be notified as soon as a booking has to be cancelled, and where possible, an alternative date will be proposed.  By accepting this factory tour reservation confirmation, the client understands and accepts that the factory is entitled to cancel a booking and accepts that Maserati S.p.A. and MODENATUR cannot be held responsible for any consequences of the cancellation. In case of cancellation by Maserati, factory tour tickets that have already been paid will be refunded.  



Please book online 

Book your factory tour online!

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if you don't find enough availability online or if your desired date is not published in the online calendar, please write to




You are kindly invited to write directly to and not book online. Please specify the preferred date/s, number and name of all the guests and the VIN of your car if you're a customer.


If your reservation is for a group and you don't find enough availability online, please write to




Via Divisione Acqui, 17, Modena, MO, Italia

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