Maserati factory tour and showroom tour

An inside look at the Maserati world! Book now

Italy is home to the best motoring attractions offering travellers opportunities to experience the heritage and tech evolution that underpinned human culture.Learn about the skills involved in producing the most stylish sports cars by taking a tour of the Maserati plant in Modena!

Maserati was founded in Bologna in 1914 and moved in 1937 to the current site in Modena just a stone’s throw from the old city centre and from the Enzo Ferrari Museum

The Maserati showroom, inside the factory, is open to the public with free admission from Monday to Friday, 9.00 to 17.00, excluding public holidays and the month of August. Inside the showroom and the Maserati store, you can admire cars currently in production, a modern car configurator, a historical diorama and the "loop", the semi suspended ring designed by the famous architect Ron Arad.

Guided tours of the showroom: by appointment and depending on availability, groups of at least 10 people can book a 40-minute guided tour of the showroom for 10 euro per person.

Guided tours of the factory: Maserati Factory tours are offered Monday to Friday (excluding public holidays and August) from 9.00 to 12.00 and from 14.00 to 17.00 by appointment and depending on availability.Lasting about an hour and thirty minutes, the exclusive factory tour includes a welcome reception and historical introduction in the recently renovated showroom prior to a guided walk around the assembly line. Afterwards there is the opportunity to view the cars and browse through the Maserati store. 

The tours cost 30 euros per person for groups of no fewer than 4. Tours are free for Maserati clients.

The tour can be requested in Italian or in English, and in French, German or Spanish for groups of at least 10.

Factory tour participants must be over 18.


Maserati reserves the right to cancel or reschedule a factory tour at any time for internal reasons, even after a tour has been confirmed by us. The customer will be promptly informed as soon as a booking has to be cancelled and, if possible, an alternative date will be proposed. By accepting a factory tour reservation, the client accepts this condition and understands that Maserati and Modenatur cannot be held liable for any consequences of the cancellation. This condition is always included in the official factory tour confirmation notice.


Booking well in advance is recommended.

For information and booking: send the request to and in cc to - ph. +39(0)59220022 (Modenatur)





Via Divisione Acqui, 17, Modena, MO, Italia

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